Before you start
Select a project with a reviewed brand profile and key themes. Check the project's search country before comparing keyword metrics.
Review research
- Open Keywords under Insights.
- Review the discovered keywords and their available metrics. Use Keyword map to explore their relationships.
- To supply your own terms, select Add keyword and enter one keyword per line.
- Save the additions and review the keyword list.
- Open Calendar, select Add to Calendar, and use From keyword to choose an available term for an article.
Expected result
Keywords become inputs for article planning. Custom keywords do not include search-volume or difficulty data; this is different from a measured value of zero.
Troubleshooting
If Flow says it is looking for keywords, discovery is still in progress. Return later instead of assuming the project has no topics. If no keywords are available in the calendar picker, use Custom brief to plan an article directly.
Related: Manage the content calendar.
