Before you start

Have a website URL or a short description of the business or subject you will write about.

Create the project

  1. Open Projects and start a new project.
  2. Enter your website and select Analyze website, or complete the manual brief and select Continue with this brief.
  3. Review Project name, Description, Audience, and Default language.
  4. Review the Writing style and suggested content topics. Use a reusable voice or retain a style specific to this project.
  5. Select Create project.

When editing an existing project, Project Memory lets you keep additional context for your writing. Use Save project after editing its details.

Expected result

The project becomes available in writing tools, Chat, article creation, and Keywords. Select the project in the workspace where you want its context applied.

Troubleshooting

If website analysis cannot extract useful information, use the manual brief and review the suggestions. Creating a project does not automatically apply it to every open workspace; check the selected project before generating.

Related: Create a brand voice.